Easypress launches an QuarkXPress 7 version of their flagship XML Import product

LONDON - June 18th, 2007 - Easypress has today announced the availability of a major release version of Atomik® Roundtrip for QuarkXPress 7. This improved offering directly supports the many existing clients in publishing upgrading to the latest QuarkXPress 7 platform whilst adding a number of new and improved features that enrich the creation of QuarkXPress 7 documents from imported XML [Extensible Markup Language] from content repositories or from repurposing online content from the web (XML) into the QuarkXPress 7 platform. This product is seen as an important step by Easypress Technologies in its continuing strategy to become the leading global supplier of XML technology and software to the desktop publishing market.

Atomik Roundtrip is Easypress Technologies leading XML import software XTension for magazine, catalogue, newspaper and journal publishers who want to use QuarkXPress 7 software to create, layout and publish print product from online XML based content. Atomik Roundtrip is a globally unique product which provides its users with an out-of-the-box solution which streamlines and integrates QuarkXPress 7 into publishing workflows for the mass production of print products such as catalogues, brochures, magazines, newsletter and journals. Atomik Roundtrip makes it easy for publishers to quickly import complex database content into even the most complex QuarkXPress 7 page-layouts with relatively little effort. Atomik Roundtrip is capable of automatically styling or restyling your database content onto the QuarkXPress 7 page and uniquely will synchronise any edit changes you make in either QuarkXPress, or in XML to ensure that each format of data, XML or QXD remains in step. Atomik Roundtrip allows production editorial and design staff to create accurate rich QuarkXPress 7 documents automatically from electronic content held within your CMS or database repository.

James Macfarlane, Easypress Technologies Founder and CTO, said, “The introduction of our all new Atomik Roundtrip product for QuarkXpress 7 is major step forward for the company. The growing number of publishing companies looking to automate and integrate their “Web-to-Print” production systems is increasing dramatically. We have many existing Atomik Roundtrip clients who have dramatically streamlined their print production process by using or repurposing electronic content from their internal or syndicated repositories. These clients are significantly reducing their publishing costs and improving their workflow processes. We see Atomik Roundtrip as major process improvement product for those publishers who wish to develop and integrate multi-channel publishing processes based on QuarkXPress 7.”
James Macfarlane went on to explain “We have virtually rewritten the product to conform to QuarkXPress 7, in doing so we have improved a number of existing features such as image handling and layout; the way XML is handled and parsed to ensure consistent layout; it now creates document styles based on layout rule-sets; and supports web activation. Roundtrip has also been upgraded to work with Quark 7’s unicode support. A major new feature is language support within Atomik Roundtrip for French, German, Spanish, Italian and Dutch(*)”

James Macfarlane, concluded by saying, “Easypress has once again shown commitment to working closely with customers to ensure we provide the XML technology they need in to streamline and reduce their costs across increasingly integrated publishing backbones. The release of the Atomik Roundtrip for QuarkXPress 7 shows are continuing to developing leading XML products in the QuarkXPress 7 market. We remain committed to providing best-of-breed XML solutions for both extracting XML from QuarkXPress and allowing XML to be integrated back into print products laid out in QuarkXPress."

A live demo copy of the product plus a fact sheet can be downloaded for Atomik Roundtrip for QuarkXPress 7, for Mac OSX, Windows XP or Vista. The product is available for download from:
www.easypress.com/products/atomik/demoform.epml

About Easypress Technologies
Easypress Technologies (www.easypress.com) provides software for converting content between XML and QuarkXPress. Its flagship products include Atomik; Roundtrip, which provides full bidirectional XML support for QuarkXPress; Atomik Xport, which provides automated QuarkXPress-to-XML conversion; and Atomik Import, which provides flexible import of XML content into QuarkXPress documents. Easypress Technologies is a Quark Preferred Solutions Provider through its Atomik XML Publisher solution for QuarkXPress 7. The company has an extensive global client list that includes Centaur Communications, Economist Intelligence Unit, Euromoney Institutional Investor, Trailfinders, Harvard Business School Publishing, Roularta Media Group, New Statesman, Parade magazine, Federal Reserve Bank, Sandoz Pharmaceuticals, Incisive Media, Sotheby’s, Time Out, and Wilmington Group plc. Easypress Technologies is an operating division of EvolvedGroup Limited and is headquartered in Guildford, UK.

Published on the 18th June 2007