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The Web-Friendly Images feature collects images from your InDesign document to a sub-folder of the path you saved your XML to, in a format suitable for onscreen viewing. Images will be saved at 72 dpi, in the RGB colourmodel, to JPEG format, in preparation for viewing in a browser, and the path to the image in your XML (given in the imgPath attribute of your designated image element) will link to the new web-friendly image rather than the original image referenced in you InDesign document.
The new resolution will match the resolution of monitors, which are typically 72 dpi, and ensure the artwork can be speedily displayed on a webpage. For more information on this feature, see Chapter 8, Extracting Images. If left unchecked, the attributes of the Image element will simply refer to the original image file.
To enable this feature, check the checkbox and provide a name for the subfolder to collect the images in. If this folder does not already exist it will be created on exporting your XML.
You can set the quality of the extracted image from the ‘Quality’ listbox, with lower-quality JPEGs having a smaller file size (and hence faster transfer speed over the web) than higher-quality.
Finally, by checking the ‘Constrain Image Dimensions’ checkbox, it is possible to set maximum width and height for the web-friendly images in pixels. Any images that exceed these dimensions will be rescaled, while retaining their original aspect ratio.