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Significantly reduce the cost of repurposing print content for the Web
Of course you have always been able to reuse print content online, the problem is that it has largely been a manual process of copying and pasting content from print documents or manually re-keying it. Now with Atomik Xport, the process of repurposing print content for the Web is automated so that it is not just possible but makes economic sense.

Publish legacy content on the web
Now you can maximise the value of your legacy content by reusing it in other media such as on the Web.

Generate new revenue streams through content syndication
Content syndication is a fast growing market. Content publishers around the world are creating new revenue streams by syndicating content to other publishers, corporations and Websites. As the major content syndication protocol, ICE, is XML based, once your content is in XML, the hard work has been done. Now all you need to do is find customers to sell your content to.

Minimise the impact on existing print workflows
Despite the phenomenal growth of the Internet, for most content publishers, print is publishing still brings in most of the revenue. Therefore making sure that the effect on existing print workflows is minimised is of vital importance. As the Atomik Xport extraction process can be applied at any stage of the production process and utilises styling information that is already in existence, the effect on existing print workflows is minimal.

Everyone can focus on their core competency
Whether your job is print design, journalism, Web development or anything else for that matter, the advantage of Atomik Xport is that it frees everyone to concentrate on his or her core competencies. No one need spend countless hours copying and pasting text and pictures to move them from one media to the next.