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Overview
Atomik Roundtrip™ enables you to place XML at the heart of your workflow. By providing full bi-directional XML support for QuarkXPress and preserving XML structures within QuarkXPress documents, Atomik Roundtrip delivers true integration for cross-media publishing.
‘Roundtripping’
‘Roundtrip’ is a trip from one place to another and back again'. With Atomik Roundtrip you can import XML into QuarkXPress and faithfully re-export it. However Atomik Roundtrip offers much, much more.
Users can update the QuarkXPress document automatically if the source XML document changes, update the source XML document if the QuarkXPress document changes. As the XML document(s) are embedded within the QuarkXPress document, Atomik Roundtrip can even export XML from QuarkXPress without referencing the source XML document(s). No other product provides this level of support for ‘roundtripping’ XML in QuarkXPress.
Changing Workflows
The proliferation of the Web and other digital media has often resulted in two independent or ‘semi-integrated’ workflows, one for print and another for digital media. The solution to integrating these workflows is to use a universal format for holding structured content, which can be easily transformed into any required output format. This universal format is known as eXtensible Markup Language (XML).
That's the theory but in practice one of the major barriers has been integrating QuarkXPress - the leading page layout application for print publishing. The 'semi-integrated' workflow has involved taking completed print documents and turning them into XML through a process of 'copy and paste', re-keying or using automated conversion with tools such as Atomik Xport 3.0. The result is independent workflows and unnecessary costs.
Atomik Roundtrip revolutionises the production process by enabling content-centric, fully integrated cross-media publishing workflows based on XML.
Producing publications from XML
For the QuarkXPress operator, Atomik Roundtrip is easy-to-use and the time savings it generates enable a greater focus on design and value-added tasks. When creating a new QuarkXPress document, simply import the XML and then either drag and drop individual pieces of content onto the page or automatically flow content into the entire document. The content can take the appearance of the box it flows into or be automatically styled as it comes onto the page.
If the QuarkXPress document already exists but the source XML file has changed, one click can instantly update the page with any changes in the XML and vice versa.
Who is Atomik Roundtrip for?
Primarily anyone who uses QuarkXPress for print production and would like to integrate their digital and print workflows using XML will benefit from the product. This includes magazine, book, scientific, newspaper, catalogue, directory and financial publishers. It also includes corporate publishers, agencies and service bureaux. As Atomik Roundtrip can be implemented on every copy of QuarkXPress in an organisation, both Mac and Windows, designers, editors and the production team can all be included in an XML workflow.
Integrating Atomik Roundtrip
Integration with third party systems for cross-media publishing, workflow, database and content management is readily available due to support for XML by almost every leading vendor. Atomik Roundtrip can take XML from your file system and bring it directly into QuarkXPress. Atomik Roundtrip is also being directly integrated with leading systems such as Documentum (www.documentum.com) for direct database access to XML content. Customers and vendors interested in tight integration of Atomik Roundtrip with other systems should contact Easypress Technologies directly.
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