White Papers
The following white papers have been written by Easypress Technologies and 3rd party contributors to enable you to better understand and explore issues critical to cross media publishing. Some of the white papers will appeal more to business readers and others to technical staff. Each paper denotes the readership it will be most appropriate to.
Dynamic Publishing in the Annual Report Arena - the Client Perspective
Historically the approach of the majority of companies to the production of their Annual Report and Accounts and associated documents was, by necessity, hands off. The new generation of Dynamic Publishing products in the market lets organisations get an increasingly hands on approach to the creation of Annual Reports & Accounts. Karen Donhue discusses some of the advantages and pitfalls as seen from the client prospective.
Target audience: Business & Technical Staff
Published: June 2009

Atomik Dynamic Publisher - Product Analysis Report from the IT-Enquirer
A report by Eric Vlietinck of the IT-Enquirer (www.it-enquirer.com) on Atomik Dynamic Publisher
Target audience: Business & Technical Staff
Published: February 2008

An ROI comparison of print to XML strategies
This document details the relative costs to a publisher of getting their QuarkXPress and InDesign files converted to well formed, structured XML which then allows them to move their print content to a webready format.
Target audience: Business Staff
Published: July 2007

How to Profit From Content
This report outlines the technical and business issues facing all mainstream publishers in their quest for online profitability whether through the Internet, mobile phones, handheld devices, pod-casting or even content syndication.
Target audience: Business Staff
Published: January 2007

Integrating QuarkXPress & Adobe InDesign into an XML Publishing Workflow
This document outlines some of the key issues you will face and considerations you should address when integrating QuarkXPress 7 or Adobe InDesign CS2 into several different XML workflows.
Target audience: Business & Technical Staff
Published: January 2007

Implementing a SmartXML Workflow
This document is aimed at publishers, accidental publishers, consultants and system vendors with the purpose of highlighting and discussing the typical challenges that arise when implementing an XML-based workflow, and to provide a method of ensuring the implementation is a success.
Target audience: Business Staff
Published: September 2006

Unlocking the full potential of publishing content
Xyleme News & Publishing, Atomik Roundtrip and Sinequa Intuition - Intelligent Solutions for Publishers
Target audience: Technical Staff
Published: October 2002

Innovative Cross-Media Publishing
2-page discussion document looking at how publishers should adapt to the changing publishing landscape.
Target audience: Business Staff
Published: April 2002

Maximising the value of QuarkXPress content
This strategy document aims to take the reader through the key issues involved in getting content out of QuarkXPress, the formats involved and how content value can be maximised and the cost of its reuse minimised.
Target audience: Technical Staff
Published: February 2002


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